What is digital marketing and how does it work is perhaps one of the most frequently mentioned buzzwords in marketing. And why not? After all people’s usage of the internet has increased tremendously in past decade. We have become heavily depended heavily on the internet from finding a local store nearby to find any sort information about any company or even buying a product online,
So, if you’re new to digital marketing and looking for a simple and easy-to-understand definition of digital marketing, this is the perfect guide for you.
Marketing is all about reaching your target audience at the right place and at the right time.
100 years ago, it used to be enough to take out an ad in a daily newspaper. 50 years ago, it used to be enough to publish a crappy television commercial. 10 years ago, it used to be enough for companies to buy a cheap website, sprinkle in a few keywords, and call it good.
Well, marketing has changed more in the past 10 years than it did in the previous 100—launching us out of the age of TV spots and print ads into the age of VR, apps, social media, and Google. This is the age of digital marketing.
What is digital marketing in simpler words –
Digital Marketing is any or all marketing efforts that rely on electronic devices, and in extension, the internet. It’s the group of activities that a company (or individual) performs online to attract newbusiness opportunities, creating relationships or developing a brand identity. Digital marketing is an umbrella term that covers a wide range of marketing strategies and avenues.
Understanding digital marketing meaning with examples –
With how accessible the internet is today, the number of people who go online every day is still increasing day by day. Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet. In other words, today, your target audience/customers are online: hanging out in social media, staying updated on news sites and blogs, and searching online when they have a need.
Digital marketing puts you in those same channels, so your best prospects can see you, learn more about you, and even ask questions to learn more about you and your products or services.
Here’s an example of digital marketing in daily life. Think about the last important purchase you made. Perhaps you purchased a home, hired someone to fix your roof, or changed paper suppliers at your office.
Regardless of what it was, you probably began by searching the Internet to learn more about available solutions, who provided them, and what your best options were. Your ultimate buying decision was then based on the reviews you read, the friends and family you consulted, and the solutions, features, and pricing you researched.
That being the case, an online presence is absolutely necessary—regardless of what you sell.
The key is to develop a digital marketing strategy that puts you in all the places your followers are already hanging out, then using a variety of digital channels to connect with them in a multitude of ways.
If you’re new to digital marketing also known as internet marketing, it may feel overwhelming to think about mastering all the online marketing tactics used in digital marketing. And yes, there are different tactics you’ll need to learn. But they all work together to create a foundation for your business: attracting prospects, nurturing relationships with your target audience, and making offers your audience will appreciate and respond to.
Why your business needs digital marketing
Marketing and advertising have come a long way. Once there was a time when marketing campaigns were just limited to running ads on television, radio, newspaper, and magazines. However, as the world is moving towards digital marketplace, businesses are expanding their reach and connect with the audiences through digital marketing tactics.
Digital marketing helps you reach a larger audience than you could through traditional methods, and target the prospects who are most likely to buy your product or service. Additionally, it’s often more cost-effective than traditional advertising, and enables you to measure success on a daily basis and pivot as you see fit.
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Traditional Marketing and Digital Marketing
